About Magneri. It Began With Two Paddles and One Simple Idea.
Magneri started with a problem I experienced myself.
I'm Sashko “Sash” Traikovski, founder of Magneri Sport.
I've been playing pickleball for more than three years, and as my game progressed from 3.5 into 4.0+ DUPR, I started paying much closer attention to what I actually wanted from a paddle.
The problem wasn't finding a paddle. It was choosing one.
There were hundreds of combinations
different shapes, cores, materials, finishes, weights and constructions. The better I understood paddles, the harder it became to narrow down what actually mattered.
And I realized most players don't need hundreds of choices.
They need the right choice.
SO I BUILT TWO.
I decided to approach paddle design from the opposite direction.
Instead of creating an endless lineup, I wanted to focus on the two characteristics players look for most:
Power. Control.
But I didn't want either paddle to become one-dimensional.
STRIKE needed to deliver explosive power while maintaining control.
FORMA needed precision and touch while still giving players enough power when the game demanded it.
That became the foundation of Magneri:
Two paddles. Two distinct personalities. One simple choice.
THE DETAILS BEHIND THE TWO.
To get there, I went through more than five manufacturers in China, looking for the right combination of experience, engineering capability and manufacturing quality.
I ultimately worked with manufacturers with more than a decade of experience and access to dozens of chassis, core configurations and materials. That opened up hundreds of possible combinations—but the goal wasn't to create more choices.
It was to find the right ones.
After extensive testing, I settled on Japanese Toray carbon fiber faces and engineered the internal construction around the characteristics I wanted each paddle to deliver.
The elongated shape provides reach and a generous hitting surface, while the 5.7" handle gives players the room needed for a comfortable two-handed backhand.
For FORMA, I went a step further with an 8mm foam-injected handle, designed to absorb pace and create a softer, more controlled feel without sacrificing the performance of the paddle face.
BUILT BY A PLAYER, FOR PLAYERS.
Magneri wasn't created in a boardroom.
It came from playing, testing, questioning, changing things and testing again.
I didn't want to build ten paddles just to give players ten more choices. I wanted to build two paddles that make the choice easier.
One for players who want to attack with power.
One for players who want precision and control.
And both designed so you don't have to completely sacrifice one to get the other.
That's Magneri.
STRIKE. FORMA.
Play precision. Play power. Play Magneri.
— Sashko “Sash” Traikovski
Founder, Magneri Sport
